DESK RESEARCH NOW

Extracting value from existing information to intelligently inform business decisions and unearth opportunity gaps

about us.

At DRN we specialise in developing insights reports for clients that are exclusively based on online sources of information. If it’s on the web, we’ll find it.

However, it is one thing to locate and extract what is relevant from the information collected, but it’s another to make sense of that information and pull it together as a single-minded narrative. We use tried-and-tested qualitative research methods that allow us to deduce meaning from the mass of information collected, and package it in such a way that you are able to apply the insights immediately within your business. With 16 years’ experience in research across multiple industries, we are not shy to say this is our forte.

OTHER RESEARCH SERVICES PROVIDED

We also offer qualitative and quantitative research. To find out more please visit:

www.submarine.co.za

If you are interested in our online insights community offering, please visit:

www.thednld.com

Desk Research Report Types

Desk research is ideal for. . .

Why Select Us

We ensure that we understand your requirements right up front and commit to top quality, timeous work.

Our rates are fair and competitive. Based on your brief to us we submit a formal proposal that provides clarity on both the deliverables, when you will receive these by, and exactly how much this will cost. We are entirely transparent and will never run over budget.

With 16 years of experience in conducting desk research, we have honed our online investigative skills – we know where to look, what to extract and how to best pull results together in the shortest amount of time without compromising on quality.

It is our commitment and promise to you that we will never miss the deadline set. We always communicate with you throughout your project lifecycle, and will respond to any query within 24 hours. We also provide 48 hour status updates.

Over the past 16 years we have worked on over 100 projects for companies such as Investec, Deloitte, Unilever, Distell, Vodacom, UNICEF, Comair and even conduct feature film research for media entertainment companies.

We have built a great deal of trust in the market across industries such as financial services, alcohol, FMCG, insurance, mining, mobile networks, healthtech, retail, tourism, aviation, and many others – and the fact that a number of our clients are still with us since 2004 is a testament to this.

Our researchers come from diverse backgrounds – advertising, market research, media, marketing, digital, and most have also worked client-side across the industries we have a great deal of experience in such as telecoms and banking.

Process

Our process is simple, and intended to deliver the best results, in the shortest amount of time without compromising on quality.

Project Understanding

We provide our clients with a standardised briefing template. This information allows us to scope requirements based on your business case or problem at hand. Ideally we also look to set up a Skype, Google Hangouts or Zoom kick-off briefing.

Conduct the Research

There is an incredible amount of information available online in the form of articles, reports, multi-media, studies, reviews, social commentary and a plethora of additional sources. However, the amount of information out there can become overwhelming to gather, sort through, know what is and is not relevant, and even to know when to stop. We’ve had years of experience honing our skills and knowing how to work with what we find.

Extract & Analyse

We employ qualitative data analysis methods such as content and framework analysis in order to identify themes, patterns, and relationships that lead us to informed recommendations for improvement and growth. The analytical and critical-thinking skills of the researcher play the most significant role in making sense of raw information and translating it into meaningful insight.

Documentation & Reporting

We are fully proficient in developing reports in Microsoft Word, PPT and Mac Keynote, and can work within your own company template. We refuse to throw streams of bullet points at you. Rather, we strive to create reports that are dynamic, both intellectually and visually evocative and, most importantly, tell a story.

Work

We've worked on a huge selection of brands since our inception in 2004. Below are a handful of examples of the kinds of projects we've been fortunate enough to work on